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Pillar Content Guidelines and Examples for Instagram 2023

Pillar content in the context of social media refers to the type of content that has long-term and significant value to the audience. Pillar content is often more in-depth, detailed, and complete compared to other social media content. 

This type of content covers broad and complex topics that are usually divided into sections, such as series or episodes. Examples of pillar content in social media are step-by-step guides, tutorials, in-depth explanations of a particular topic, or interviews with experts in a particular field. 

Pillar content is usually updated regularly and is geared towards attracting new audiences, increasing followers, and boosting brand authority and reputation on social media.

In social media, pillar content is one of the most effective marketing strategies. This type of content helps build credibility and trust among the audience and increases interaction between the brand and its followers. 

Pillar content also helps build a brand's online presence and retain its existing audience by providing consistent and continuous value-add. By understanding the concept and benefits of pillar content, social media users can plan and manage their social media marketing campaigns more effectively and efficiently, helping them achieve their business and marketing goals.

Benefits of Pillar Content

The implementation of pillar content on Instagram can provide many benefits to Instagram users, especially for businesses or brands looking to establish their presence on the platform. 

Firstly, pillar content helps boost a business or brand's credibility and reputation on Instagram, as this type of content often provides more in-depth, detailed, and useful information to the audience. Strong credibility and reputation can help attract new followers and retain existing ones.

Secondly, pillar content also helps increase Instagram users' interaction and engagement with the brand or business. When users come across content that provides ongoing added value, they tend to interact more actively with the Instagram account. This can increase the number of likes, comments, and followers, which in turn can help increase brand awareness and expand the reach of the content on Instagram.

Thirdly, pillar content allows businesses or brands to expand on a related topic or topics to cover in-depth, which can ultimately help reach a wider audience. For example, by offering a series of step-by-step guides, brands can attract an audience that is looking for solutions to a particular problem or looking for more in-depth information on a particular topic. This can help businesses or brands to expand their follower base and increase conversions.

In order to capitalize on the benefits of pillar content on Instagram, users should plan and manage their pillar content well. Users can consider topics that are relevant to their brand or business, and provide useful and in-depth information to their audience. By doing so, businesses or brands can strengthen their presence on Instagram and benefit from this type of effective and efficient content.

Steps to Creating Pillar Content

Creating effective pillar content on Instagram requires careful and structured planning. Here are the steps that can be taken to create pillar content on Instagram:

1. Analyze topics and keywords relevant to the business or brand. 

First of all, users must identify topics and keywords that are relevant to their business or brand. Users can conduct keyword research using tools such as Google Keyword Planner, Ubersuggest, or SEMrush to find keywords that are popular and relevant to their business or brand.

2. Create pillar content that focuses on the main topic and keywords. 

After identifying the main keywords, users can create pillar content that focuses on the topic. Pillar content can be step-by-step guides, tutorials, in-depth explanations of a particular topic, or interviews with experts in a particular field. For example, if a business sells beauty products, then the main topic and keywords can be "skincare" or "makeup", and the pillar content that can be created is a complete guide on how to take care of facial skin or a natural makeup tutorial.

3. Create derivative keywords to complement the pillar content. 

After creating the main pillar content, users can create derived keywords related to the main topic to complement the pillar content. Derivative keywords can be long-tail keywords, which are more specific and detailed, or keywords related to the main topic. For example, if the main pillar content focuses on "skincare", then the derivative keywords can be "best skincare products" or "tips on choosing the right skincare".

4. Dividing pillar content into series or episodes. 

Pillar content often consists of several parts or episodes that cover topics in more depth. For example, if the pillar content focuses on "how to care for facial skin", then the content can be divided into several parts, such as "how to clean facial skin", "how to care for dry facial skin", or "how to care for facial skin with acne".

5. Promote pillar content on Instagram and other platforms. 

After creating pillar content, users should promote the pillar content on Instagram and other platforms to increase reach and engagement. Users can post pillar content on their Instagram feed, IGTV, or Stories, as well as share the content on other social media platforms such as Facebook, Twitter, or LinkedIn.

Overall, creating pillar content on Instagram requires careful planning and research, as well as focusing on topics and keywords that are relevant to the business or brand. By utilizing these strategies, users can build their presence on Instagram and benefit from effective and efficient types of content.

Pillar Content Example

Here is an example of pillar content about skincare with 1 main keyword and 5 derivative keywords: Main keyword: Anti-Aging and derived keywords: Retinol, Vitamin C, Hyaluronic Acid, Peptides, Glycolic Acid

Example title for the main keyword: "Ultimate Guide to Anti-Aging: How to Reduce Signs of Aging in Your Skin"

Example titles for derived keywords:

1. Retinol: What is Retinol and How to Use it on Your Skin?

2. Vitamin C: The Magic of Vitamin C for Your Skin: How to Choose and Use the Right Products

3. Hyaluronic Acid: Everything You Need to Know about Hyaluronic Acid in Skincare Products

4. Peptides: How Peptides Work on Your Skin: Benefits and Side Effects

5. Glycolic Acid: 5 Best Glycolic Acid Products for Your Skin: Benefits and How to Use It


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