Latest Youtube SEO Guide 2023: Introduction and Algorithm
You who want to make a career as a Youtuber, definitely want to have a large income from your YouTube Adsense. However, to get a big income, you don't just capitalize on being consistent. You must learn and apply Youtube SEO so that your content is recognized by Youtube and recommended to Youtube users.
Definition of SEO
SEO is a way to increase video views on the channel and make videos faster found by Youtube users. You can do keyword research, create titles that match keywords, write video descriptions and transcripts that match the results of keyword research, create attractive thumbnails, and more.
By learning Youtube SEO, you get many benefits such as:
1. Stable income in the long run.
There are some people who want to get quick results, many subscribers, and a high number of views in a short time, they apply fraudulent methods or shortcuts, such as buying subscribers and airtime.
It can produce results in a short time, but if Youtube continues to update its system algorithm, it will result in your channel being rejected or canceled the monetization program.
If you learn Youtube SEO well and apply the science of SEO, the income from your channel will be stable and even increase in the long run.
Your channel can be a digital asset for the future.
2. Get Loyal Subscribers
If you use instant methods such as buying subscribers, you only get a channel with millions of subscribers but only dozens of views.
By using video optimization techniques with SEO, you get loyal subscribers and a stable number of views, because they always look forward to the content that you will upload next.
3. Recommendations and Search Rankings
Every Youtube user who opens the Youtube application, either through a browser or smartphone application, they will be recommended content that matches their preferences by the Youtube system. If they search with certain keywords, the algorithm will display content that is relevant to that keyword.
By applying the science of content optimization, the videos you create can be ranked first on the search system and always recommended by Youtube.
We have summarized the ways you can do to optimize Youtube SEO:
1. Keyword Research
You must do keyword research to get popular or trending keywords. You can do this by typing the keywords you are aiming for on the Youtube search form, if Youtube recommends different keywords on the form, try researching these keywords with research tools such as Google Trend, Ahrefs, Vidiq, Tubebuddy, and other tools.
If you lack keyword ideas, you can do research on social media platforms such as TikTok, Instagram, Facebook, Pinterest, Lemon8, and Twitter.
2. Cluster Content
After getting the right keywords, you can look for relevant sub-topics or sub-keywords from those keywords. Create a grouping of main keywords with sub-keywords. From these groupings, you have got some content ideas.
In addition to getting content ideas, by implementing this, you help the Youtube algorithm to understand your channel. Youtube algorithms recommend videos to users based on personal and user experience. So, grouping relevant content helps the algorithm to understand what your channel is like and deliver the right users to the videos on your channel.
For example, you have a main keyword: best travel destinations in Europe. You can target sub-keywords such as 10 best hotels in Europe, 10 luxury foods in Europe, 10 safest cities in Europe to visit, 10 things you shouldn't do in France, and other sub-topics relevant to the main keyword.
3. Silo Structure
After clustering your keywords, you can create a silo structure for them. The keywords that you have researched and collected are divided into categories and subcategories. For example, on a traveling channel, you create a traveling tips category, the keywords are tips on making visas, safety tips when traveling, and other keywords.
By organizing keywords, you can more easily create content, get content ideas, and focus on your channel's goals.
If you have applied the three methods above, you only need to create good titles, descriptions, thumbnails, and videos. That way, the algorithm will recommend your content to their users and your video can get top rankings in search results.
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