Today, YouTube has become one of the most popular platforms for building business brands. In this digital age, videos are one of the most effective ways to convey messages to your target audience.
By utilizing the YouTube platform, your business can build its brand, increase video views and ultimately expand its reach.
So, what is the right promotional strategy to increase brand value on this Google-owned video-sharing platform?
Here are some tips on promotion strategies through YouTube Videos:
1. Create quality content.
One of the best strategies to promote your business on YouTube is to create quality content. Make sure that the content you create captures the audience's attention and adds value to them. Also, make sure that your content is consistent so that viewers know when they can watch new videos from your channel.
2. Increase interaction with the audience.
Increasing interaction with your audience is very important in building a business on YouTube. You can do this by inviting them to subscribe, like, comment, and share your videos.
Make sure that you always respond to comments made by your audience and interact with them on various social media platforms.
Apart from getting organic impressions, you can use paid ads on Youtube to increase video views.
Here are some types of ads that are suitable for promoting your YouTube channel:
1. TrueView In-stream Ads.
This type of ad appears at the beginning or during other videos watched by your audience. These ads allow your audience to skip the ad after 5 seconds, so you will only be charged when they watch the ad for more than 30 seconds.
2. TrueView Discovery Ads.
This type of ad appears on the YouTube search page and on the right side of the YouTube desktop screen. These ads allow you to display a thumbnail of your video and the title of your video so that your audience can find and watch your video easily.
3. Bumper Ads.
This type of ad is short (6 seconds) and cannot be skipped by the audience. This type of ad is suitable for displaying your business brand in a short time and can make the audience interested in knowing more about your business.
Promoting your YouTube channel requires the right strategy to create quality content and increase interaction with the audience. However, to increase your video views quickly, utilizing paid ads is also highly recommended.
TrueView In-stream Ads, TrueView Discovery Ads, and Bumper Ads are great advertising options to promote your business on YouTube. With the right promotional strategy, your business can build their brand and expand their reach on this highly popular platform.