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Hashtag Research Benefits and Tools on Instagram

Instagram has become the go-to social media platform for many businesses to promote their business or increase brand awareness. One effective way for a business account to reach many Instagram users and get high interaction is by using hashtags.

Definition of Hashtag

Hashtags are words in the form of letters, numbers, and emojis preceded by a hash mark (#). The use of hashtags is intended to categorize content, so social media users who want to find recipes, can search for them based on hashtags then click on the hashtag #resepmasakan, then various content using the hashtag will appear.

Benefits of Hashtags

The benefits of using hashtags on Instagram are to increase visibility and increase the number of views or interactions with your posts. Hashtags allow you to reach a wider audience and find people who share your interests. By using relevant and popular hashtags, you can help people find your content more easily.


There are several hashtag research apps or tools on Instagram that can help you find the right hashtags for your content. Some examples of these apps and tools include Display Purposes, Hashtagify, Ritetag, and Hootsuite. Each of these tools offers different hashtag research features, from suggesting relevant hashtags based on keywords to providing a match score for each hashtag.

Apart from using apps or tools, there are several alternative ways that can be done for hashtag research on Instagram. One way is to conduct manual research by manually searching for hashtags on the Instagram platform or through hashtag research conducted by competitors on Instagram.

In conclusion, using hashtags on Instagram can help increase the visibility and number of interactions with your posts. There are several apps or tools that can be used for hashtag research on Instagram, but alternative ways such as manual research or research from competitors can also be done. It is important to choose relevant and popular hashtags to increase the ability of your content to be found by the right audience on Instagram.

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