Customer service is one of the important elements in business that should not be ignored. Customer service is a service provided by the company to customers in answering questions, solving problems, and providing assistance in purchasing products or services.
The task of customer service is not only limited to answering customer questions but also providing a pleasant experience and building trust in the product or service offered.
Duties and Benefits of a Customer Service
Customer service duties include serving customers, solving problems, providing solutions, and ensuring customers are satisfied with the product or service provided. In addition, customer service is also tasked with providing accurate information and promoting the products or services offered by the company.
Customer service is also responsible for building good relationships between the company and customers.
The benefits of good customer service are enormous for businesses, including:
1. Increase customer trust.
By providing good service, customers will feel valued and prioritized by the company. This will help build customer trust in the products or services offered by the company.
2. Increase customer loyalty.
Customers who are satisfied with customer service will tend to buy products or services from the company again. This will help increase customer loyalty.
3. Improve company reputation.
Good service from customer service can also help improve the company's reputation in the eyes of customers. Customers will recommend the company to friends or family if they are satisfied with the service provided.
Persuading potential customers
The steps for a CS to subtly persuade potential customers to buy products include:
1. Offer solutions that suit customer needs.
Customer service can offer products or services that match the needs and desires of customers. By offering the right solution, customers will be more interested in buying the product or service offered.
2. Provide clear and detailed explanations.
Customer service must be able to provide a clear and detailed explanation of the products or services offered. By providing a clear explanation, customers will more easily understand the product or service offered.
3. Provide special offers.
Customer service can also provide special offers such as discounts or attractive promos for the products or services offered. This will make potential customers feel interested in buying the product or service.
Example of persuading potential buyers
An example of how customer service persuades potential customers subtly is as follows:
A customer is looking for the latest eyewear products in an online store. After looking through the available products, the customer is still hesitant to buy. The customer service on duty at the online store then contacts the customer to provide assistance. Customer service asks several questions to find out the customer's needs and wants.
After knowing the customer's needs, the customer service offers eyewear products that match the customer's desires. He also gave a detailed explanation of the product, such as the quality of the lenses, the frame material, and the latest design. He also offered a special discount for the customer.
In this way, the customer was finally interested in buying the product because he felt that he was given a solution that suited his needs and desires. The customer also felt satisfied with the service provided by the customer service.
In persuading potential customers subtly, customer service can offer solutions that suit customer needs, provide clear and detailed explanations, and provide special offers such as discounts or attractive promos. In this way, customer service can help increase sales and build customer satisfaction.