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The Role of Video File Name and Channel Name in YouTube Metadata

Today, YouTube is the largest online video platform in the world with a growing number of users every year. To maximize the visibility and searchability of your videos on YouTube, one factor to consider is the metadata of your videos, especially the video file name and channel name.

Video File Name

The video file name is actually the most basic metadata of your video, and it's important to ensure that the file name matches the video content. 

This will help YouTube search engines to understand what the video is about and help organize search results better.

For example, if you upload a tutorial video on cooking roast chicken, the optimal video file name might be "tutorial-cooking-roast-chicken.mp4". 

In this case, you are optimizing the video file name with relevant and specific keywords, so that YouTube search engines can find your video easily.

However, keep in mind that excessive and irrelevant use of keywords in the video file name may be considered a bad SEO practice and adversely affect your video's ranking on YouTube. Therefore, make sure your video file name matches the content of your video, and choose relevant and specific keywords.

Channel Name

Apart from the video file name, the channel name is also important metadata to consider. The channel name can influence users' first view of your channel and provide relevant information about the type of content they get from your channel.

In choosing the optimal channel name, make sure it is related to the general topic or theme of the video content you upload. In addition, a short and memorable channel name can also help make it easier for users to find your content on YouTube.

It's worth noting that channel names not only impact SEO on YouTube but can also influence how users perceive your brand. Hence, choose a channel name that is consistent with your brand and memorable to users.


To maximize the visibility of your videos on YouTube, pay attention to video metadata such as the video file name and channel name. Make sure the video file name matches the content of the video and choose relevant and specific keywords. 

When choosing a channel name, make sure it is related to the general topic or theme of the video content you upload and is consistent with your brand. By paying attention to both metadata, you can increase the chances of your videos being found and attracting more users on YouTube.


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