These are the SOPs and Skills of an Instagram Admin for a Business

Hiring an Instagram admin is an important step for businesses to maximize the benefits of this photo-sharing social media platform. A reliable Instagram admin can help businesses to increase user engagement, build a positive image, and expand business reach through collaboration with influencers or business partners.

With a skilled Instagram admin, businesses can increase their digital presence and strengthen their brand position in an increasingly competitive market.

An Instagram account admin must have several skills and abilities needed to manage an Instagram account well.

Here are some of the skills that an Instagram admin should have:

Creativity

An Instagram admin must be able to create content that is interesting and attracts the attention of users. Creativity is essential in creating images and videos that attract users' attention.

Writing skills

An Instagram admin must be able to write descriptions, captions, and stories that attract and motivate users to interact with the content.

Photo editing skills

An Instagram admin must have adequate photo editing skills.

Understanding of analytics

An Instagram admin should be able to understand Instagram data and statistics, such as follower count, engagement, user time, and location. By understanding the data, an Instagram admin can develop better strategies to increase engagement and account growth.

Communication skills

An Instagram admin must be able to communicate well with users, responding to comments and direct messages quickly and professionally.

Knowledge of Instagram Ads

If the Instagram account manages advertising campaigns, an Instagram admin should have a good understanding of how to create and market effective ads.

Knowledge of copyright and privacy

An Instagram admin must understand copyright and privacy when using content that is not their own.

Time Management Skills

An Instagram admin must be able to manage time well and create a regular and consistent content-posting schedule.

Here are some SOPs (Standard Operating Procedures) that are commonly done by Instagram admins:

Understand the purpose and target audience

Admins must understand the purpose of the Instagram account and who the target audience is. That way, the admin can create content that suits the target audience and the purpose of the account.

Managing posts

Admins should create a regular and consistent content posting schedule to keep users engaged. Posts should be relevant to the goals and target audience and be of good quality.

Managing interactions with users

Admins should monitor and respond to interactions with users such as comments, direct messages and tags on posts. Ensuring prompt and professional responses can help build a loyal community of users.

Managing ad campaigns

If the Instagram account manages ad campaigns, the admin should have a good understanding of how to create and market effective ads. This includes choosing the right target audience and monitoring ad campaign performance.

Analyzing performance

Admins should constantly monitor the performance of the Instagram account, looking at statistics and identifying areas that can be improved. By understanding what works and what doesn't, admins can make strategic changes to improve account performance.

Managing copyright and privacy

Admins must understand copyright and privacy when using content that is not their own. This includes ensuring that permission has been granted to upload and use such content and adhering to Instagram's privacy policy.

Maintaining brand reputation

Admins should maintain brand reputation by ensuring that all content and interactions with users reflect the brand positively.

Here is an example schedule for an Instagram admin:

1. Monday:

8 am: Check and respond to direct messages and comments that have come in since the weekend.

9 am: Preparing content and editing photos for the next day's post.

10 am: Post new content.

2 pm: Monitoring user interactions and responding to comments.

4 pm: Check Instagram stats to see today's user engagement and make notes for analysis at the end of the week.

2. Tuesday:

8 am: Check and respond to direct messages and comments that came in last night.

9 am: Preparing content and editing photos for the next day's post.

10 am: Post new content.

2 pm: Manage Instagram ad campaigns, if any.

4 pm: Analyze how last week's posts performed and review the next content strategy.

3. Wednesday:

8 am: Check and respond to direct messages and comments from last night.

9 am: Preparing content and editing photos for the next day's post.

10 am: Post new content.

2 pm: Promote the content and follow relevant accounts to increase reach.

4 pm: Monitor Instagram ad performance and take corrective action if needed.

4. Thursday:

8 am: Check and respond to direct messages and comments that came in overnight.

9 am: Preparing content and editing photos for the next day's post.

10 am: Post new content.

2 pm: Learn the latest trends and strategies on Instagram to improve account performance.

4 pm: Manage copyright and privacy, ensuring all content complies with Instagram rules.

5. Friday:

8 am: Check and respond to direct messages and comments that came in overnight.

9 am: Preparing content and editing photos for the next day's post.

10 am: Post new content.

2 pm: Review the posting schedule and adjust if needed.

4 pm: Check Instagram stats to see the week's performance and make notes for analysis at the end of the month.

6. Saturday:

8 am: Check and respond to direct messages and comments that came in last night.

9 am: Preparing content and editing photos for posts on Sunday.

10 am: Post new content.

2 pm: Keeping up with the latest developments in the industry and ensuring the account stays relevant.

4 pm: Send direct messages to users and related accounts to build relationships.

7. Sunday:

8 am: Check and respond to direct messages and comments from last night.

9 am: Preparing content and editing photos for the next day's post.

10 am: Post new content.

2 pm: Organize posting schedules and manage collaborations with influencers or business partners.

4 pm: Analyze the previous week's performance and create a content strategy plan for the next week.

How much does an admin make?

According to Glassdoor, the average salary of an Instagram admin in the United States is around $50,000 per year, with a salary range from $30,000 to $80,000 per year. However, this is only a rough estimate and the salary of an Instagram admin can vary depending on many additional factors, such as the size of the company, the industry, and the tasks handled.