How to Increase Instagram Post Reach for Brands
There are several tips that can be used to increase the reach of posts on Instagram. Here are some tips to help you:
Use keywords in captions
When writing captions for posts, try to use keywords that are relevant to the content of the post. This can help Instagram recognize and place your post in search results.
Use relevant hashtags
Hashtags can help your audience find your content more easily. Choose hashtags that are relevant to the post content and make sure to use hashtags that are popular and resonate with your target audience.
Geotags can help your audience find your content based on location. If your business has a physical location, use geotags to increase the reach of posts in that area.
Use a business account
Business accounts allow you to add business information such as website address and contacts, making it easier for your audience to find your business outside of Instagram.
Do research and analysis
Do your research first to find out the keywords and hashtags that are relevant to your business, as well as the target audience you want to reach. Next, do an analysis to find out how your posts are performing and what to improve in the future.
Here is an example of how shoe brand "X" maximizes the use of keywords in captions, hashtags, geotags, and conducts research and analysis on Instagram:
Maximizing the use of keywords in captions
X uses captions that are relevant to their shoe products and includes keywords such as product names and product characteristics that customers want.
For example, X would add keywords such as "running shoes", "sports shoes", and "casual shoes" to target consumers looking for specific types of shoes. X also uses captions that contain detailed product descriptions, such as featured materials and features.
Using the right hashtags
X uses hashtags that are relevant to its products and market niche. For example, if X targets consumers who are looking for running shoes, then they will use hashtags such as #runningshoes, #marathon, and #fitlife.
In addition, X also uses more specific hashtags such as #XRunning and #XFitness to promote their own brand.
Using the right geotags
X uses geotags to target consumers in specific locations, such as specific cities or countries. For example, if X wanted to target consumers in Manhattan, they would add the geotag "Manhattan" to their posts. This can help sharpen the target market and increase the visibility of their posts in that location.
Conduct research and analysis
X researches and analyzes their and their competitors' posts on Instagram. They monitor the performance of their posts and evaluate the type of content that their followers are most interested in.
From this analysis, X was able to determine the right posting strategy and increase engagement with their followers.
In addition, they also monitor hashtags and geotags relevant to their brand to know the trends and preferences of consumers in that location.
By implementing the above strategies, businesses can increase the reach of posts on Instagram and make content more discoverable to the target audience. Next, we will discuss increasing follower engagement through Instagram stories.
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