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How to Build Personal Branding on TikTok, Auto Viral

This time vlogs are not only popular on the Youtube platform, but also on TikTok, there is a lot of vlog content on your TikTok homepage.

There are many types of vlog content, some choose niche cooking, traveling, culinary, business, donations, and so on.

Most of these vloggers are building their personal branding as a form of their presence on social media.

Thanks to this personal branding, they have their own distinctiveness. Their followers are always waiting for their next content.

This means that their content is auto-viral because they already have a clear target audience.

What is personal branding?

Your TikTok account and your content represent your self-image to your followers and video viewers.

The clothes you wear, the way you talk, your gestures, where you create your content (whether in the kitchen or the mountains), the skills you share, the experiences you share, and even your interactions on TikTok.

That already illustrates personal branding intentionally or unintentionally.

Moreover, you consistently create content that is interesting and has a positive impact on the audience.

How to build personal branding on TikTok?

Determine the specific niche you want to work on.

Before determining the niche, you analyze 20 TikTok vloggers who have high followers. Observe a maximum of 30 recent videos from each account. 

Take note of their niche.

According to data from Statista, 62 percent of TikTok viewers are young people aged 10 to 29. 

This means that most of the content viewers of the 20 vloggers are young people.

After making your observations, you take note of the skills you have. Skills that are similar to one of the vloggers.

Cooking skills for example. It's a plus if you like cleaning the house.

After that, note the duration of the vlogger's video that is most similar, the time of posting, the caption used, the interaction with the audience, the outfit used, the tone of voice, the sound used, the hashtag, and the way the behind the scenes are presented.

Prepare an aesthetic kitchen, mostly white furniture. If you don't have the capital, you can borrow a relative's kitchen or use what you have but still maintain the originality of the video.

Prepare the video concept and script carefully. Observe vloggers on Youtube, take their ideas, and modify them. Bring your ideas to TikTok.

To create a script, you can use the viral ChatGPT. With the right prompt, ChatGPT can create a script in less than 1 minute.

For video editing needs, use CapCut. 

What are the benefits of personal branding?

There are many benefits of personal branding on TikTok, besides you can earn money from your account. You can make new friends, have new experiences, and even get a decent job.

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